Blog
Playbooks and benchmarks for local service ads.
No fluff, no "10 tips" listicles. Just what's actually working in Google Ads, Meta Ads, and lead generation for roofers, HVAC, pool, and home service businesses.
How Much Should Roofers Actually Spend on Google Ads?
Real budget ranges, cost-per-lead benchmarks, and the math behind why a $3K/mo roofer budget looks nothing like a $10K/mo budget.
Read articleGoogle Ads vs Meta Ads for HVAC: Where Each One Actually Wins
Emergency service calls, install leads, maintenance plans — each one lives on a different channel. Here's the breakdown most agencies get wrong.
Read articleWhy HomeAdvisor & Angi Leads Are Crushing Your Margins
The math behind shared leads, why first-call wins isn't a business model, and what exclusive paid-ad leads look like instead.
Read articleHow to Set Up Call Tracking for Local Service Ads (Correctly)
Dynamic number insertion, call recording, conversion attribution — the 4-piece stack every local service business should have running.
Read articleCost-Per-Lead Benchmarks for Local Service Businesses (2026)
Real CPL ranges across roofing, HVAC, pool, landscaping, and more — plus why your 'industry average' is probably the wrong number to chase.
Read article