For Electrical Contractors
Google Ads for Electricians That Actually Book Real Jobs
Paid ads for electrical contractors tired of shared leads, price-shoppers, and agencies that treat your panel upgrade campaign the same way they treat a pizza shop.
- Exclusive leads — never shared
- Panel + EV charger + service campaigns
- Call + form tracking on day one
- No long-term contracts
The problem
Why most for electrical contractors waste ad spend
Shared leads from Angi, HomeAdvisor, Thumbtack
The same homeowner's info is sold to 3-4 electricians. You're competing on who answers the phone first and who undercuts the quote.
Agencies that don't understand the trade
Panel upgrades, EV chargers, whole-home rewires, and service calls all need different campaign structures. Generic agencies run one bucket and underdeliver on all of them.
Wasted spend on low-intent clicks
Broad 'electrician' keywords burn budget on people asking how to install a light switch. High-intent terms get buried in the mix.
How we fix it
What GreenLightAds does for you
High-intent keyword targeting
'Electrical panel upgrade,' 'EV charger installation,' '200 amp service upgrade,' 'licensed electrician near me' — terms tied to real jobs, not homeowner research.
Google LSA optimization
LSAs are where electricians get the cheapest high-intent calls. We optimize response time, reviews, and bid strategy to keep your rank at the top of the map pack.
EV charger + solar campaign layer
EV chargers and solar-related electrical work are fast-growing, high-ticket categories. We build dedicated campaigns with landing pages specific to each product — because one-size-fits-all creative leaves money on the table.
Call tracking + job attribution
Every call tagged to the ad that created it. You'll know what a panel lead costs vs. a service call vs. an EV charger install — and scale whichever margins best.
Channels
Where your customers actually are
The highest-intent source — 'panel upgrade,' 'EV charger install,' 'electrician near me' searches all convert at strong rates.
Pay-per-lead above organic. Typically the cheapest channel for service-call volume when rank is held.
Retargeting + lookalikes for higher-ticket projects like whole-home rewires, generator installs, and panel upgrades.
'Meet the electrician' trust content and service explainers support brand searches and local authority.
Dedicated pages for each service (panel, EV charger, generator, service call) typically convert 2-4x better than your main site.
LSA rank is driven by review count + rating. We build review generation into every campaign.
FAQ
Questions owners ask us
How is this different from HomeAdvisor, Angi, Thumbtack?+
Every lead is 100% exclusive to your business. No other electrician is calling the same homeowner. You own the call and the relationship.
What budget do electrical campaigns need?+
Most electrician clients start at $1,500–$4,000/mo in ad spend, plus management. A single panel upgrade or EV charger install typically pays back the month.
Do you run EV charger campaigns specifically?+
Yes. EV charger installation is one of the fastest-growing categories in residential electrical. We build dedicated campaigns with EV-specific landing pages, because generic 'electrician' campaigns never capture this demand efficiently.
Commercial or residential?+
Both. Commercial electrical campaigns have longer sales cycles and different targeting (property managers, GCs, facility teams) but the core mechanics — high-intent search + LSA + retargeting — still apply.
How fast will I see leads?+
Google Search produces calls within 7-14 days. LSAs produce leads within days of approval. Meta takes 14-21 days to optimize. If we miss in month 1, month 2 is free.
Month-to-month?+
Yes. No long-term contracts. If we're not producing, cancel anytime.
Get exclusive electrician leads.
Free 15-minute strategy call. We'll audit your current setup, show what electricians in your market are winning with, and build you a plan. No pressure, no pitch.