For HVAC Companies
HVAC Advertising That Keeps Your Techs Booked
Google Ads, LSAs, and Meta campaigns built specifically for heating and cooling contractors. Exclusive service calls, install leads, and maintenance memberships — not shared junk from lead broker sites.
- Same-day service call campaigns
- Install & replacement funnels
- LSA optimization
- Maintenance plan acquisition
The problem
Why most for hvac companies waste ad spend
Agencies chasing clicks, not calls
Most agencies optimize for cost-per-click. HVAC doesn't work that way. You need cost-per-booked-service-call and cost-per-install, and that requires call tracking done right.
Seasonal whiplash
July heatwave and January freeze. If your ads aren't scaling spend into peak demand and pulling back in shoulder season, you're leaving jobs on the table and burning money when it's slow.
LSAs running unoptimized
Google Local Service Ads are a goldmine for HVAC — but most contractors set them up once and never touch them. Response time, review velocity, and dispute rate determine your rank.
How we fix it
What GreenLightAds does for you
Search that captures emergency calls
'AC not cooling,' 'furnace won't turn on,' 'emergency HVAC' — we own the high-intent problem-based queries that convert to same-day service calls.
Weather-reactive campaign scaling
When temps spike or drop in your market, we automatically increase bids and budget. When it's 72 and cloudy, we pull back. Your budget goes where the demand is.
Install & replacement funnels
High-ticket replacement jobs need longer funnels. We run Meta + YouTube ads promoting financing, free estimates, and efficiency rebates — then retarget everyone who clicked.
LSA and review management
We optimize your Local Service Ads profile: business categories, service area, response time targets, and review cadence. Most HVAC contractors double LSA volume within 60 days.
Channels
Where your customers actually are
Emergency and problem-based queries convert best here. We bid aggressively on 'near me' and problem terms.
Pay-per-lead with the Google Guaranteed badge. We manage your profile daily to keep rank high.
Install and maintenance-plan offers perform well here. Lookalikes of your existing customer base are gold.
Video ads on replacement and efficiency topics build trust and feed your retargeting pool.
Dedicated service pages per city and per service (AC repair, furnace install, heat pump, mini-split) convert 3x better than homepage.
HVAC has a long research window for installs. Retargeting keeps you top of mind for 30-60 days.
FAQ
Questions owners ask us
Do you handle both service and install campaigns?+
Yes. These are fundamentally different funnels and we run them as separate campaigns. Service calls are short-cycle, emergency-driven, and phone-heavy. Installs need longer nurture funnels with financing and rebate messaging.
Can you scale with seasonal demand?+
That's exactly how HVAC campaigns should be run. We automatically adjust bids and budget based on local weather patterns and historical demand curves. You don't pay for volume when there's no demand.
What about LSAs? Do you manage those?+
Yes. LSA optimization is included in every HVAC engagement — profile setup, category targeting, dispute management, review cadence, and response time monitoring. For most HVAC companies, LSAs become the #1 lead source within 60-90 days.
How much should I spend on HVAC ads?+
Most HVAC clients start at $3,000–$7,000/mo in ad spend. A single AC install is usually $5,000–$12,000, and service calls are $150–$400 each. Even a handful of jobs per month covers the spend.
Do you track phone calls?+
Yes — dynamic call tracking on every campaign. Every call is recorded, tagged, and attributed to the specific ad and keyword that drove it. You see exactly what each call costs and which campaigns are booking jobs.
How fast will calls come in?+
Google Search and LSAs typically start generating calls within 3–7 days. Meta install campaigns take 14–21 days to hit efficiency. If you don't have calls in month 1, month 2 is free.
Fill your board with HVAC calls.
Free 15-minute strategy call. We'll audit your Google Ads, LSAs, and review funnel — and show you exactly where the leaks are. No pressure, no pitch.